Apparently, the RPC Londrina (affiliate TV Globo) was doing a sports report or something related to the local community.
In fact, this year the RPC Londrina celebrates 60 years of existence in the city of Londrina, being the first city to have a television station in Brazil!!
#1 – Team looking at the Google Car (especially the woman next to the team that does the Google photography with cell phone): Link
#2 – Team already in live broadcast (apparently) by the local broadcaster, filming the Google Maps car: Link
Note: I didn’t find any video of that day on the Internet!!
The building is La Filmoteca, a cinema in Valencia, Spain.